In essence, AdParlor will run all of Groupon ads on the right-hand column of Facebook through a wide variety of campaigns – from generic ads driving users to sign-up for daily emails to deal-specific advertising units with a focus on driving direct sales. This, of course, is a very simplistic way to look at these things – the truth is that for Groupon, like many companies, Facebook could prove to be a phenomenal platform for massive user acquisition. In a way, Groupon will thus be increasing Facebook’s revenue, which will enable the social network juggernaut to more effectively compete against Groupon. The group buying site will let AdParlor run “tens of thousands of ad variations” on the wildly popular social networking service.

We’ve learned that Groupon, in turn, has tapped a startup called AdParlor to exclusively manage their advertising spend on Facebook. The company is expected to turn Deals into a serious rival to online coupon, collective purchasing and location-based daily deal sites like Groupon and LivingSocial. There is a name behind this type of marketing and it’s called ‘’Direct Response Marketing’’ (you may have heard of it as ‘’The Value Ladder Method as well’’).As I’m sure you’ve heard by now, Facebook is looking to shake up the social ecommerce industry with yesterday’s expansion of Deals, its location-aware rewards program. After that it is your job to make him feel comfortable in your office, to meet him/her with your nice and friendly staff and most importantly to make that patient feel confident that you are the dentist he or she is looking for. That being said you use a risk-free offer (from free to a 100$ offer) to make that patient walk in your office for the first time. It’s not a secret that almost all of your prospects are afraid of you(the dentist) and most likely the majority of them have already had a bad experience with a dentist before.

and build a long term relationship with them. make them come in your office for the first timeĤ. you want to grab the attention of your potential patientsĢ. Before I show you the main reasons why you should use Facebook ads rather than Groupon, we need to first recall this: What is the main reason you have such an irresistible offer in the first place? Well simply said:ġ.

Groupon facebook